The main goals of any MSP include information gathering, knowledge, and strategic business intelligence.
MSP feedback is a critical tool for any brand manager looking for sustained product growth & sales.

Most Used By Those Who
1. Need quick information about themselves or their competition to meet a specific short-term goal

2. Have a limited budget

3. Desire to test the proficiency of secret shopping and a vendor's performance before proceeding

4. Acquire data on an ongoing basis, but it is not used for behavior modification.

KNOW AND MANAGE YOUR TRADE CHANNEL.