Dedicated BTL Field Officers provide Merchandising services. Distribution and installation of Point of Sale material is done professionally depending on each stores requirement. Branding is mostly useful for new product launches and promotions. BTL provides smart branding by focusing on what is needed in each outlet and placing the POSM in its appropriate location maximizing brand visibility. Dedicated teams are assigned to new clients. In order to maintain a strong presence in the market continuous branding and maintenance needs to take place.